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Blog Archive Showing 1 - 10 of 194 Sort By: Category | Date | Title | Author Add your own blog to this section College football: The political game-changerAs nasty and divisive as national politics has become lately, isn’t it refreshing to know there’s one thing political candidates can all agree on during this time of year? I’m talking, of course, about college football. No matter where politicians stand on political issues — or important policy issues such as funding for higher education — you [...] Friday Five: the digital marketing life cycleWelcome to the second in an occasional series of Day Tripper Friday Five posts. Today I’m taking the easy way out by sharing a recent post by Ira Kaufman of Social Media Today, 5 Stages of an Integrated Digital Marketing Life Cycle. They are: Denial Anger Bargaining… No. Wait a minute. Those are the stages of grief, which sometimes [...] Book review: The Real UWith the concepts of authenticity and transparency now solidly ingrained in the minds (or at least the lingo) of most higher ed marketers and administrators, it’s amazing that so many of us insist on doing our marketing the old-fashioned way. We tend to continue the pushy, intrusive approaches that we assumed worked well in the [...] A Universiti Sains Malaysia response to ?A question (about universities, global challenges, and an organizational-ethical dilemma)?Editors’ note: today’s guest entry has been kindly developed by Professor Dzulkifli Abdul Razak, Vice-Chancellor, Universiti Sains Malaysia, a position he has held since 2000. Professor Dzulkifli’s post is the seventh response to Nigel Thrift?s ?A question (about universities, global challenges, and an organizational, ethical dilemma)?, which was originally posted on 8 April 2010. As [...] Friday Five: Whatever happened to?Do you ever think about old friends and ask yourself, “I wonder whatever happened to…?” (Well, in the days before they all joined Facebook, I mean.) That’s how I think about some topics I’ve blogged about in the past. I wonder how services, products or online memes that seemed so relevant at the time are [...] Back, by popular demand: Crafting a social media policyThe webcast on developing a social media policy that Teresa Valerio Parrot and I conducted in June was apparently well received, so Academic Impressions has asked us back to do another one. So, the encore — Crafting an Effective Institutional Social Media Policy — will be held from 1-2:30 p.m. EST on Dec. 7. Registration [...] Friday Five: We don?t need no stinking U.S. News badgesContinuing on the U.S. News & World Report college rankings theme: You may have heard some of the uproar among higher ed types caused by U.S. News‘ decision to sell universities the right to post the magazine’s rankings “seal of approval” badge on institutions’ websites. As The Chronicle of Higher Education points out, U.S. News has been [...] Friday Five: We don?t need no stinking U.S. News badgesContinuing on the U.S. News & World Report college rankings theme: You may have heard some of the uproar among higher ed types caused by U.S. News‘ decision to sell universities the right to post the magazine’s rankings “seal of approval” badge on institutions’ websites. As The Chronicle of Higher Education points out, U.S. News has been [...] College rankings do matter (just not to us)The annual U.S. News & World Report college rankings are out, and as usual, the occasion is the cause of a lot of cognitive dissonance for many of us in the higher ed marketing and PR business. On the one hand, we claim to loathe the rankings for all the reasons you’ve heard before: flawed methodology, [...] College rankings do matter (just not to us)The annual U.S. News & World Report college rankings are out, and as usual, the occasion is the cause of a lot of cognitive dissonance for many of us in the higher ed marketing and PR business. On the one hand, we claim to loathe the rankings for all the reasons you’ve heard before: flawed methodology, [...] |
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